| Asana | Wrike | |
|---|---|---|
| Category | Project Management | Project Management |
| Best for | Marketing, operations, and product teams that need clarity across cross-functional projects | Marketing agencies and professional services teams that need approvals and custom workflows |
| Free plan | Yes (free forever, up to 2 users) | Yes |
| Paid plans from | $10.99 per user / month (Starter) | $10 per user / month (Team) |
| Platform | ||
| Deployment | Cloud | Cloud |
| Team size | Small team, Mid-size | Small team, Mid-size, Large, Enterprise |
| Approach | List, Board, Timeline, and Portfolio views | Custom workflows with Gantt charts and built-in proofing |
| Learning curve | Medium | Medium |
| AI features | Yes | Yes |
| Integrations | Slack, Google Workspace, Microsoft 365, Microsoft Teams, Zapier, Salesforce | Slack, Google Workspace, Microsoft 365, Salesforce, GitHub |
| Strengths |
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Asana vs Wrike pricing
Asana
- Personal$0Free forever, up to 2 users
- Starter$10.99 per user / monthBilled annually, or $13.49 billed monthly
- Advanced$24.99 per user / monthBilled annually, or $30.49 billed monthly
- EnterpriseCustom contact sales
Prices in USD, checked October 2026. Prices exclude VAT and local taxes unless stated. See current Asana pricing →
Wrike
- Free$0
- Team$10 per user / monthBilled annually, 2 to 15 users
- Business$25 per user / monthBilled annually, 5 to 200 users
- PinnacleCustom contact sales
- ApexCustom contact sales
Prices in USD, checked October 2026. Prices exclude VAT and local taxes unless stated. See current Wrike pricing →
Strengths and trade-offs
Asana
Where it stands out
Its clean, user-friendly interface makes it attractive for organizations that want a tool non-technical teams can adopt quickly.
Trade-off to know
The free plan is fairly limited, and Asana isn't built for the kind of dev-heavy, issue-tracking workflows engineering teams often need.
Wrike
Where it stands out
Its built-in proofing and custom workflow tools make it attractive for teams whose work involves client or stakeholder sign-off.
Trade-off to know
The interface can feel dated next to newer tools, and the more advanced features require higher-priced tiers.
Which one fits your team?
Choose Asana if…
- Ease of adoption matters most, especially for non-technical teams
- Timeline and portfolio views are central to how you plan work
Choose Wrike if…
- You need built-in proofing for review-heavy creative or marketing work
- Your team is mid-size to enterprise and wants deeper workflow customization
FAQ
What is the main difference between Asana and Wrike?
Both are collaborative work management tools built for teams beyond software engineering, but they part ways on structure. Asana keeps things closer to a clean task list with strong timeline views; Wrike adds proofing, custom workflows, and Gantt charts aimed at agencies and larger teams.
Do Asana and Wrike have a free plan?
Yes, both offer a free plan. Asana: free forever, up to 2 users.
How much do Asana and Wrike cost?
Asana's paid plans start at $10.99 per user / month (Starter), while Wrike's start at $10 per user / month (Team). Billing period, team size, and taxes affect the final price, so check each vendor's pricing page before deciding.
Who is each tool best suited for?
Asana fits marketing, operations, and product teams that need clarity across cross-functional projects. Wrike fits marketing agencies and professional services teams that need approvals and custom workflows.